Goodman and Wiggle launch bike servicing partnership

2 Apr 2014

Global property group, Goodman, has partnered with the world’s leading online bike retailer, Wiggle, to offer bike repairs and services on site at Goodman business parks across the UK.

The Wiggle Works service will be launched at Goodman’s Reading, Oxford, Bracknell and Solent business parks, collectively home to over 120 businesses with 10,000 employees. 

Currently an online only retailer, this service is only available via select partnerships, which will enable Wiggle to provide a face-to-face bike servicing offer to its growing online customer base.

Through the partnership, Goodman and Wiggle hope that by providing more convenient access to vital repairs and maintenance, more people on the parks will be encouraged to begin cycling to work.

Richard Potter, Property Services Director, Goodman said: “There has been a huge increase in the popularity of cycling in recent years, a large part of which is down to the government’s Cycle to Work scheme. With summer just around the corner and all the excitement building up around the Tour de France’s stint in Yorkshire, this seemed like the perfect time to launch the service.”

“We are keen to see people who work at companies located in our business parks take up cycling. For people who are new to cycling, bike maintenance can be a little daunting, and difficult to fit around their busy working lives. As part of our ongoing commitment to offering sustainable travel options to all our customers, we hope that our joint initiative with Wiggle will make bike repairs, and therefore cycling, more accessible.”

Stephen McAlister, New Business Development Director at Wiggle, said: “Our website is popular with cycle enthusiasts and those new to commuting on two wheels. However, we want to expand our services beyond products sales to after care and maintenance work to improve our overall offer to customers and to do this we need a physical space. 

“We want to ensure that this service is where people are already working and so a partnership with Goodman – which has an extensive network of business parks across the country – was an ideal way to enter the market. Like Wiggle, Goodman is committed to improving the health and wellbeing of its customers and so this partnership seemed like a natural fit.”

The service, which will be available to people working on Goodman’s parks, as well as the local community, are priced competitively starting at £35.00 for a standard service.

Cycling is the third most popular recreational activity in the UK and an estimated 3.1 million people ride a bicycle each month. Regular cycling can help people lose weight, reduce stress and improve fitness (NHS Choices). It is also better for the environment and reduces congestion and pollution in cities. 

The cycle maintenance scheme with Wiggle is just one of the ways Goodman is helping people who work on its business parks to improve their health and wellbeing. Other recent initiatives include fitness classes, fresh fruit giveaways and cycling/sustainable travel events. 

Richard Potter at Goodman, continued: “We want our business parks to be enjoyable places to work and making it easy for people to stay fit and healthy is one of the best ways to do this. Our health and wellbeing initiatives are proving popular with businesses and their staff and we hope to roll out more services in this area throughout the year.”